hi i have been in contact with some solar & roofing businesses and
Most solar & roofing teams blame the ads.
But it’s that they usually target broad & wrong audience.
Curious if you have same run into same issues.
Simple tweaks have cut CPL by 40%+ and doubled leads — same budget.
P.S.: One roofer jumped from 3.5% → 5.7% conversions just by fixing message-match.